These are the most commonly asked questions:
1. Why do we need a BID?
Northallerton is facing increased competition from the internet and out-of-town shopping centres, as well as other towns and cities. To remain vibrant, Northallerton must respond to these challenges. To enable the town to continue to compete, it needs to improve how it markets itself and to improve the shopper and visitor experience offered. Many towns and cities – including Skipton, York and Leeds – are establishing BID’s to improve their offering and boost their marketing because it is an equitable way of raising funds from national and independent stores.
2 Why should I subsidise the major stores?
All businesses above a certain size will contribute through a levy to a fund to promote and develop the town. At the moment, a few independent stores and volunteers support most of the town’s festivals and events. A BID would be a great a way of getting national multiples and small stores alike to contribute and work together for a better Northallerton.
3. What would a BID do for the night-time economy?
The BID would seek to develop a comprehensive town website and a town what’s on guide which promotes events and encourages people to spend longer in the town. Events would be promoted alongside the offerings of town centre pubs and restaurants – for example to boost the numbers of people combining an event with, say, a meal. There is also the potential to fund night marshalls to help make visitors feel even safer and the town even more inviting for evenings out.
4. What’s wrong with Northallerton: why do we want to change anything?
Northallerton is facing an increasingly challenging and competitive environment. To continue to compete with other centres, the internet and out-of-town developments, Northallerton needs to promote itself better. Northallerton is an attractive and vibrant town however it needs to investigate how to make visits to the town an even better experience and to constantly improve its promotion. A town website would be a fantastic place to start. This would provide a fantastic place to promote the town’s shops, events and any news for example.
5. What under-utilised assets are there that could attract more visitors to Northallerton?
The town has a variety of assets that would benefit from the increased promotion a BID could bring, for example:
• Performance venues such as The Forum and town hall
• Major events
• Community-wide events
• Art galleries, such as Joe Cornish Gallery
• Clubs, crafts, pub leagues
• The railway station and good transport links – perfect for ‘green’ holidays
• Two weekly markets, as well as a farmers’ market
• The further development of the Northallerton town website will also help to increase awareness
6. We’ve had a town manager before. How would a BID be different?
A town manager role is essential to help employ the BIDs resources to deliver improvements and better marketing. A BID, if successful, is in place for five years – a manager would be in place for the whole BID term. The previous manager, who was in place in the mid-2000s, only had 12 months’ funding. A further difference this time is that the manager would be wholly answerable to the businesses in the BID, and not to any councils or funding agencies.
7. To whom would a town manager be accountable?
The BID board.
8. What say would I have in determining a town manager’s priorities?
A business plan will be developed based on the results of a survey of what local businesses think the town needs. These would form the priorities of the town manager.
9. How much would I have to pay?
he cost to businesses would be 1.5% of their rateable value if it is £10k or above. There would be no cost to tax-paying residents.
Business’s are able to set up a standing order via direct debit. You can do this by using the following form: Direct Debit Form
10. How would a BID be managed?
A board would be appointed from businesses with the BID area – please let us know if you are interested in being part of the board. The board would be responsible for the management of the BID.
11. What businesses would the BID cover?
All those in the proposed BID area with a rateable value above £10k.
12. Why would coach parties come to Northallerton?
The town has a distinctive offer made up of quality independent shops and cafés combined with a mix of familiar high street names. It is a friendly, attractive, inviting market town and the BID would promote and further improve its appeal.
13. Would new businesses on the old prison site be included?
14. What will be the impact of the North Northallerton development?
It is estimated that this proposed development would result in an extra 3,000 people living in the town. A population increase of this nature will help support the town centre, as new residents will all require local shops and services for their day-to-day needs, as well as opportunities to shop for other goods. A greater population base will help sustain the vitality of the town.
15. Nobody pays attention to ‘consultations’ and surveys in this town. Why or how will the BID process be any different?
This is a business-led process – no politicians are involved in the decision making. All of our futures are at stake, so your opinions will be taken into account.
16. Can businesses outside the BID map contribute or be involved?
In addition to the levy payers (“liable businesses”), businesses outside the BID area which volunteer to pay 1.5% RV to the BID (“voluntary contributors”) would be eligible to be members. Business and rate-paying authorities such as Hambleton District Council and North Yorkshire Police would be included.
17. Are the town, district and county councils supporting this project and if so, how?
Their representatives would not part of the board, but if the local authorities (and other bodies such as the police) have rateable assets in the BID area, they will contribute funds to the BID. The BID is seeking to get all local authorities to be key stakeholders and to get involved in and be supportive of the BID.
18. Can I opt out of paying for the BID?
No, once the BID is set up, all eligible businesses must pay their levy or be faced with the same recovery process as Business Rates. However you can spread the cost of your levy across regular monthly direct debit payments in order to make it easier to pay.
19. Where have BIDs been successful?
There are many examples across the country of towns of all sizes that have successful BIDS. Skipton is a good example of a similar-sized town where a BID has worked. Businesses there recently voted for a second five year term. Towns such as Kendal and Penrith have established BIDs, while York and Leeds have just had successful ballots for a BID.
20. Some BIDs have a bad reputation for being unaccountable and opaque: how would you ensure transparency in a Northallerton BID?
The BID will develop this website and publish notes of all its meetings on here. Newsletters will be sent regularly to all businesses in the BID area, and all businesses will be welcome to attend all BID meetings.
21. How does the BID fit in with a Northallerton Neighbourhood Plan?
If there are community ambitions that are the same as businesses ambitions, the BID would work together with the town council to deliver them.
22. Will the BID be able to influence the current car parking charging regime?
The BID will not have any direct control over this issue, but it will give a stronger voice to the retailers and seek to influence the councils’ polices on this issue.
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