Northallerton BID


Northallerton Business Improvement District was established in May 2017 after a successful ballot of 208 eligible businesses. We are passionate about improving visibility of North Yorkshire’s county town and attracting more footfall to our High Street and surrounding business and shopping areas.

The five key objectives of the BID are:

OneRaising the profile of the town
TwoMaintaining our quality appearance and environment
ThreeSupporting our business
FourImproving our night-time economy
FiveImproving safety and security

In 2020, we have taken a leading role in giving hands-on support to local businesses affected by the global Covid-19 pandemic. We have conducted around 500 direct engagements with businesses, helping them with everything from accessing Government grants to advising on new hygiene and safety regulations. We have also enjoyed a 70 per cent upsurge in our social media presence.

One of our big success stories in 2019 has been the weekly cardboard recycling scheme, which saves thousands of pounds for local businesses and also brings positive benefits for the environment. Our partners are local charity Northdale Horticulture, who provide training and work-based activities for adults with learning disabilities.

The BID organises major events such as Classic Car Sunday and Homefront Forties Weekend, which attract thousands of visitors to the town. It also supports the Northallerton Homegrown Food Festival and organises the annual Dog Week and other celebrations.

In 2019, we played a major role in preparations for the UCI Road World Cycling Championships on Wednesday September 25, when cycling’s biggest stars flocked to Northallerton High Street for the biggest sporting event ever to be hosted by the town. The event attracted a worldwide live TV audience of 250 million.

Members of the BID


Graham Bell and Helen Crannage have been the BID’s operations team since March 2019.

Both have a strong background in marketing and supporting local businesses and are committed to enhancing Northallerton’s reputation as an ideal place to live, work and shop.

Graham (BID Manager) spent many years as senior media and PR officer at Middlesbrough Football Club and previously worked as a staff reporter for Express Newspapers and in the regional press before setting up his own PR and marketing agency, Click-Click Words and Pictures.

Helen (BID Co-ordinator) joined after working as sales manager for the Pennine Brewery Company and has also served as a volunteer with the popular Northallerton Homegrown Food Festival.

Contact Graham on 07393 445613; or Helen on 07538 875856. Or email: info@lovenorthallerton.com

Lindsay Judd

Charles Barker

David Pears

Julie Hutson

Marcus Grover

Jacqui Fedyszyn

Nicky Burton

Gemma Manders

Tyrone Crow

Plan & action

Marketing: Raising our profile and our offer

Northallerton has a lot to offer but needs to sell itself better. It has an established programme of events and festivals but there are gaps during the year but there is the potential to do more to suit all users of the town and to spread the impact further along the High Street, side streets and arcades to maximise footfall and increase revenues for all businesses. The BID will look to work closely with event organisers, streets and businesses to add value and support promotional activity. It will also work with partners to develop the early evening economy.

The BID aims to:
Work with partners to promote Northallerton’s high street offer, exploring better use of marketing channels such as social media, internet, radio, TV, magazines and newspapers

Partner with current event organisers to help raise their appeal or quality and fill any gaps, to provide a year-round programme of events that are attractive to a range of audiences

Invest in new and existing street, community and cultural events throughout the town aimed at encouraging visitors and locals to discover our hidden gems and the town’s variety of independent shops, bars, cafés and restaurants

Develop the early evening economy by encouraging more late night shopping (on certain nights or at certain times of the year), open-air entertainment and cultural events aimed at encouraging visitors and people leaving work to spend more of their leisure time in the town centre.

Better business support and our offer

The BID will provide a strong collective voice for businesses in and around Northallerton High Street. It will mean every business, large or small, will have a say on important decisions affecting the trading environment.

The BID will:
Promote Northallerton as an attractive commercial destination and a great place in which to work, do business and visit through an improved web and media presence

Lobby local authorities and other public sector organisations to robustly represent the views of businesses in the BID area

Work to protect our uniqueness and, in particular, the strength and variety of the independent sector, providing training, advice and networking opportunities to give businesses the best possible chance of success

Use collective buying power to negotiate discounts on business costs such as utilities and insurance, trade waste and recycling

Secure investment from new sources and pursue leverage of additional funding
Introduce a business newsletter to keep everyone informed of developments and progress with the BID and any other assistance that may be available.

A quality appearance and environment

Northallerton, the heart of North Yorkshire, is a beautiful town set amid fantastic landscapes nestled between the Moors and Dales, but it has the potential to be even better. More needs to be done to ensure that its vitality and appearance is maintained and enhanced over the coming years so that our streets and public spaces are more attractive and vibrant than ever before.

The BID will:
Improve the gateways to the town to create a much better welcome and first impression for visitors, customers and everyone who lives and works in the area

Work to ensure empty shops and properties are properly maintained and continue to convey as positive an image as possible

Improve ease of navigation into the town and its car parks with the use of consistent, visible and appropriate signage for all areas

Introduce proper facilities for coach tours to bring more people into the town and actively encourage coach tour operators to make Northallerton a regular destination

Add to and enhance floral displays and street art and seek to introduce tree planting to improve the High Street environment

Assist with physical improvements to the public realm to make our town more welcoming and accommodating for shoppers and visitors

Undertake deep cleaning of the public realm where this isn’t provided by local authorities.

Safe and secure

Hambleton is one of the safest places in the UK. But businesses and other organisations in the town feel that we need to do more. There are concerns that anti-social behaviour and drunkenness may be discouraging people – particularly families – from visiting the town centre in the evening. Extending the town’s potential to remain open for business into the evening and have a safe and welcoming evening economy would benefit all of our businesses. We will work with partners to create a vibrant, welcoming, family-friendly town centre.

The BID will:
Appoint a team of night marshalls (initially on Friday and Saturdays). This team of easily identifiable, friendly faces would welcome visitors, report any environmental or safety issues that damage the town’s appeal and act as a reassurance to businesses, shoppers, tourists and workers that Northallerton is a welcoming and safe town at all times

Work closely with North Yorkshire Police and its Safer Neighbourhoods Team on a range of issues, especially around excessive drinking, begging and any unlicensed or intimidating street trading.

Undertake deep cleaning of the public realm where this isn’t provided by local authorities.

Annual report

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