Asda

Our mission is to be Britain’s best value retailer – we set out to help save you money every day.

We serve 18 million customers every week through 606 stores across the UK and our online home shopping services.

But at Asda it’s not just what we do, it’s how we do it – it’s the unique way we engage and interact with our customers, colleagues and suppliers.

Launched in 1989, George is now sold in over 560 stores and through George.com, which is one of the fastest growing online fashion businesses serving over 800,000 customers a week.

George, exclusively at Asda, has helped to lead the changing face of British fashion over the past two decades, and we are incredibly proud that our customers have helped us to become one of the largest fashion retailers in Britain.

George has built up a reputation for quality, style and value. We strive to save our customers money and to offer the best value, affordable and inspirational clothing for their family.

As a business we recognise the importance of ethical sourcing and protecting the environment, and we always aim to do the right thing. To meet our commitment, we employ a team of ethics specialists, both at our headquarters in the UK and on the ground in the countries where our clothes are produced to ensure continuous progress towards our goals, including monitoring results of independent audits.

George Home launched in 2014, focusing on the same pillars that have become synonymous with the George brand for over two decades – quality, style and value.