The Northallerton BID: About us

Julia Chance

Northallerton Business Improvement District is run our members and by our members.  This page will give you all you need to know to join the BID and find out what’s going on in North Yorkshire’s county town.

Meet Northallerton BID Manager Julia Robinson

Julia Robinson joined the BID in May 2017 after 6 years of working for Southside BID in Birmingham having successful achieved a renewal ballot in 2016 with a 95% approval rating.  Julia speaks three European languages and has 20 years experience in project management and 10 years experience in marketing & the web.

Lindsay added “Julia comes to us with a wealth of experience and a real appetite to get stuck in to the task in hand. She’s full of ideas of how to make the town more vibrant and prosperous and the BID is looking forward to working with Julia to make these ideas a reality”

Simon Bailes of Simon Bailes Peugeot, who was part of the successful BID team added “it is important that all businesses in Northallerton engage with, and support, Julia to attract more visitors, shoppers and inward investment to the benefit of everyone living, working and doing business in Northallerton.”

Julia said “I am thrilled to manage the ambitious BID programme for Northallerton, a great county town with a marvellous retail offer, vibrant market and multitude of independents.”

Contact Julia@lovenorthallerton.com

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“I have been involved in business in Northallerton for more than 38 years and in that time have gained a great affinity with the town, both personally and professionally. Through my business, and personally, I have supported many local charities, organisations and events.

“I passionately believe that Northallerton is a great town with an eclectic mix of independent shops, restaurants, bars and commercial businesses.
“By securing funding through a BID I am convinced that the town can attract more visitors, shoppers and inward investment to the benefit of everyone living, working and doing business in Northallerton.”

Simon Bailes

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“Our High Street is the beating heart of Northallerton and anyone that works, lives or visits our wonderful town deserves thriving businesses, vibrant, attractive streets and public spaces which match the character of our wonderful historic buildings.”

“Northallerton Retail & Business Forum is forming the BID proposal and wants to develop a strong business-focused team that will take forward improvements to ensure our town remains attractive, vibrant and prosperous in future.”

Charles Barker, Chairman, Northallerton Retail & Business Forum

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“The Northallerton BID is an opportunity for our town to come together. Bettys Café Tea Rooms has been part of the town since 1971, and as a local man it is important to me to see our Northallerton prosper.” “Exciting times are ahead; the Bedale bypass will be open later this year, cutting the travel time to just 10 minutes from the A1M, which will be fully open in spring 2017. We have new housing already being built with more plans in the future.” “From the very smallest business to large businesses we all need come together to invest in the town so more shops, such as M&S, will invest. By supporting the BID it will enable us to make Northallerton an even more vibrant town and THE place to visit. That’s why I am supporting the BID.”

“Northallerton Retail & Business Forum is forming the BID proposal and wants to develop a strong business-focused team that will take forward improvements to ensure our town remains attractive, vibrant and prosperous in future.”

Lindsay Judd, Manager & Bettys Café Tea Rooms

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“Sharing our skills, resources and expertise for 160 years and looking forward to playing an active role in sharing with the town for a successful future” “Exciting times are ahead; the Bedale bypass will be open later this year, cutting the travel time to just 10 minutes from the A1M, which will be fully open in spring 2017. We have new housing already being built with more plans in the future.”

Kayleigh Turner, & Branch Manager, Darlington Building Society

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“We are backing the BID proposal. Northallerton has to be as attractive as every other destination shoppers & visitors may choose to go. Many of our competing town centres & all the out of town shopping have their own marketing. The aim of this BID is that we keep our market share against these organisations & internet shopping.”

Marcus Grover, & Grovers Photo & Optics

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“We are backing the BID proposal. Northallerton has to be as attractive as every other destination shoppers & visitors may choose to go. Many of our competing town centres & all the out of town shopping have their own marketing. The aim of this BID is that we keep our market share against these organisations & internet shopping.”

Colin & Julie Hutson, & Colin Hutson Accounting Limited

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“In 2015, North Yorkshire Police purchased Alverton Court (formerly the Rural Payments Agency) in the centre of Northallerton as its new headquarters. I am pleased to bring employment and trade to the town in such a direct way. Indeed one of the reasons for choosing Northallerton was the connectivity and strategic location of the town within our county, so I’m excited by the potential of the BID to invigorate its offer yet further and look forward to working with partners over the coming months and years.”

Julia Mulligan, & North Yorkshire Police & Crime Commissioner

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“ I have lived in Northallerton for most of my life and have witnessed its ‘ups and downs’. Given the recent rebalancing of the local economy, I believe that it is vital that we support the BID process. It will provide the town with a fund that can be used to enhance its appearance, create proper tourist facilities, enable focused marketing to ‘sell’ our advantages and encourage more businesses to locate here – both retail and industrial. It’s a ‘No Brainer’ – back the BID!”

Andrew Stephenson, & Imprint Services

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“ Business Improvement Districts can bring countless benefits to a town. It is not just about creating a place where people want to come and shop, it is about being experimental and improving the town for the benefit of both visitors and residents”

Sir Gary Verity, & Chief Executive of Welcome to Yorkshire

MEET OUR BOARD MEMBERS

  • m1Lindsay Judd
  • m1Charles Barker
  • m1Scarlett Crow
  • m1Julie Hutson
  • m1Marcus Grover
  • m1Tina Watson
  • m1Nicky Burton
  • m1David Lucas

DOCUMENTS


Please find all of the Northallerton BID Documents here:

Become a company member

Northallerton BID Membership form

Direct Debit Payment

Direct Debit Form

Meeting Minutes

Newsletters

Presentations, BID Proposal and Reports


Plan & Action

The BID business plan was published after a series of consultations with local businesses. Importantly, these themes also chimed with the views of High Street shoppers.

The BID business plan can be viewed and downloaded here: BID business plan The current proposals are gathered here under four key areas:

  1. Marketing: raising our profile and our offer

Northallerton has a lot to offer but needs to sell itself better. It has an established programme of events and festivals but there are gaps during the year but there is the potential to do more to suit all users of the town and to spread the impact further along the High Street, side streets and arcades to maximise footfall and increase revenues for all businesses. The BID will look to work closely with event organisers, streets and businesses to add value and support promotional activity. It will also work with partners to develop the early evening economy.

The BID aims to:
Work with partners to promote Northallerton’s high street offer, exploring better use of marketing channels such as social media, internet, radio, TV, magazines and newspapers

Partner with current event organisers to help raise their appeal or quality and fill any gaps, to provide a year-round programme of events that are attractive to a range of audiences

Invest in new and existing street, community and cultural events throughout the town aimed at encouraging visitors and locals to discover our hidden gems and the town’s variety of independent shops, bars, cafés and restaurants

Develop the early evening economy by encouraging more late night shopping (on certain nights or at certain times of the year), open-air entertainment and cultural events aimed at encouraging visitors and people leaving work to spend more of their leisure time in the town centre.

  1. Better business support and our offer

The BID will provide a strong collective voice for businesses in and around Northallerton High Street. It will mean every business, large or small, will have a say on important decisions affecting the trading environment.

The BID will:
• Promote Northallerton as an attractive commercial destination and a great place in which to work, do business and visit through an improved web and media presence

Lobby local authorities and other public sector organisations to robustly represent the views of businesses in the BID area

Work to protect our uniqueness and, in particular, the strength and variety of the independent sector, providing training, advice and networking opportunities to give businesses the best possible chance of success

Use collective buying power to negotiate discounts on business costs such as utilities and insurance, trade waste and recycling

Secure investment from new sources and pursue leverage of additional funding
• Introduce a business newsletter to keep everyone informed of developments and progress with the BID and any other assistance that may be available.

  1. A Quality Appearance and Environment

Northallerton, the heart of North Yorkshire, is a beautiful town set amid fantastic landscapes nestled between the Moors and Dales, but it has the potential to be even better. More needs to be done to ensure that its vitality and appearance is maintained and enhanced over the coming years so that our streets and public spaces are more attractive and vibrant than ever before.

The BID will:
Improve the gateways to the town to create a much better welcome and first impression for visitors, customers and everyone who lives and works in the area

Work to ensure empty shops and properties are properly maintained and continue to convey as positive an image as possible

Improve ease of navigation into the town and its car parks with the use of consistent, visible and appropriate signage for all areas

Introduce proper facilities for coach tours to bring more people into the town and actively encourage coach tour operators to make Northallerton a regular destination

Add to and enhance floral displays and street art and seek to introduce tree planting to improve the High Street environment

Assist with physical improvements to the public realm to make our town more welcoming and accommodating for shoppers and visitors

Undertake deep cleaning of the public realm where this isn’t provided by local authorities.

  1. Safe and Secure

Hambleton is one of the safest places in the UK. But businesses and other organisations in the town feel that we need to do more. There are concerns that anti-social behaviour and drunkenness may be discouraging people – particularly families – from visiting the town centre in the evening. Extending the town’s potential to remain open for business into the evening and have a safe and welcoming evening economy would benefit all of our businesses. We will work with partners to create a vibrant, welcoming, family-friendly town centre.

The BID will:
Appoint a team of night marshalls (initially on Friday and Saturdays). This team of easily identifiable, friendly faces would welcome visitors, report any environmental or safety issues that damage the town’s appeal and act as a reassurance to businesses, shoppers, tourists and workers that Northallerton is a welcoming and safe town at all times

Work closely with North Yorkshire Police and its Safer Neighbourhoods Team on a range of issues, especially around excessive drinking, begging and any unlicensed or intimidating street trading.

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